Made For Outside
These campaigns epitomized collaboration, presenting a unique creative process unlike any I had encountered before. As a subcontractor partnered with After All Studios, who secured the project from Columbia, my role involved crafting Art Direction for new premium products within the Columbia lineup, utilizing pre-existing photography assets. Our primary objective was to establish a cohesive design system adaptable across various channels, from retail to social media, in a modular fashion. This allowed for the creation of assets for new products throughout the year while maintaining the established creative direction. It was an exciting project that stretched my production design capabilities, as I not only developed the toolkit for asset creation and reference but also finalized the assets themselves for Columbia outlets worldwide.