BODECKER CREATIVE FOUNDATION
FULL BRANDING IDENTITY CREATION
This was a great project I got the opportunity to lead while at Nike SB. The estate of the late Sandy Bodecker who basically founded Nike SB, is located in NW Portland and is a beautiful complex of living and working areas, from an in ground Skate pool to state of the art recording studio. Sandy Bodeckers legacy will continue in this space in the form of a non-profit Creative Foundation for Portland Youth and artist in residence alike to use the facilities.
With the amazing architecture and space design to inspire young artists, my first instinct was to hero the building in the branding to try and ground the idea of a creative foundation in the physical space. However Sandy was not the only Bodecker to achieve big things in the artist community, his father NM Bodecker is also a famous illustrator known for all sorts of books from the 60’s through the 80’s. This gave us a treasure trove of artwork to incorporate into the look and feel, and really sent me down a few paths that got a little too invested in history, rather than looking forward to the future which is what the creative foundation should signify.
So after a few starts and double backs, we ended with a mark that the foundation really likes that is a nice mix of color, (Sandy) architecture, (Triangle blocks) NM, combined into a modern branding solution for the foundation.
Create a mark based on the Signature of NM Bodecker honoring the father and his legacy while Sandy's lies in the structure of the foundation.
"The Eight Sided House" was a NM illustration, and seemed appropriate for this setting. The idea was to take the illustrative style of the image and try and tweak it creatively to give it a more now vibe and less 70's fairytale.
Make a mascot of a sketched self portrait (pictured last) of NM Bodecker to accompany a word mark.
Stylize the structure as it is an amazing building that draws in the eye, and really solidifies the foundation in a physical space.
The client ultimately wanted to keep the idea of the mascot, the signature and monogram, but condense the idea of the structure into the mark in a more subtle way. The solution was to use the angular peaks of the architecture to create negative space outlining the NM and adding color blocking behind the mark to celebrate Sandy's colorful disposition.
The Mascot and signature were kept in the branding package, but only to be used as embellishment for the core branding until the mark is more established in the community and at some point can be used in stand alone executions.
Alternate Logo for digital execution