Janowski Creative Direction
At Nike SB, I assisted the Art Director in developing and delivering assets for the sixth-month product release commemorating the iconic Janowski sneaker anniversary. It was an exceptional experience, as Nike SB aimed to differentiate itself from the broader Nike brand, aligning with the anti-corporate ethos of skateboarders. This environment fostered an open-minded approach where no ideas were off-limits, a refreshing departure from my prior experience within the stringent legal and partnership approval framework of the Nike corporate design structure.
The Creative Direction blended the whimsical realm of handmade stop-motion "craggles" from Portland with an ongoing photo documentary featuring Nike athletes on a global tour.