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NIKE SB
Janowski Creative Direction
At Nike SB, I assisted the Art Director in developing and delivering assets for the sixth-month product release commemorating the iconic Janowski sneaker anniversary. It was an exceptional experience, as Nike SB aimed to differentiate itself from the broader Nike brand, aligning with the anti-corporate ethos of skateboarders. This environment fostered an open-minded approach where no ideas were off-limits, a refreshing departure from my prior experience within the stringent legal and partnership approval framework of the Nike corporate design structure.
The Creative Direction blended the whimsical realm of handmade stop-motion "craggles" from Portland with an ongoing photo documentary featuring Nike athletes on a global tour.
These "Craggles" were made in by a Portland agency were the characters that fleshed out the creative direction for this season.
![](https://cdn.myportfolio.com/2621f3b29d7f2c9b68f496564db970e9/ae57b3ad-bdea-4353-8afb-67789542c4f1_rw_1920.jpg?h=d573215a6cb65859fb8056d0a66550f2)
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Creative Direction included releasing these skate assets monthly with print and digital collateral. These are examples of the print campaign.
![](https://cdn.myportfolio.com/2621f3b29d7f2c9b68f496564db970e9/bcdf3b8b-a557-467a-9f0f-fc6e418f83d6_rw_1920.jpg?h=533d71d902c10e7c142337265fbafe08)
![](https://cdn.myportfolio.com/2621f3b29d7f2c9b68f496564db970e9/52501367-8b63-4655-ac47-829b9e59e60d_rw_1920.jpg?h=e6d08904c88852dcf92ebff88dc11dcb)
![](https://cdn.myportfolio.com/2621f3b29d7f2c9b68f496564db970e9/18a03d3a-eebe-4fca-9966-669fdd1d7284_rw_1920.jpg?h=efc7ff859a54f1c60ccc920ae828dad2)
Along with the print campaign was supplying Thrasher magazine with posters.
![](https://cdn.myportfolio.com/2621f3b29d7f2c9b68f496564db970e9/0c489b96-f432-4610-8744-7fc87dad69d8_rw_1920.jpg?h=12ffd68b07039bcbbbe421e87c45e82e)
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The digital component encompassed the integration of craggle characters and footage from skaters' tours, offering a vivid representation of the lifestyle embraced by Nike skaters.
![](https://cdn.myportfolio.com/2621f3b29d7f2c9b68f496564db970e9/a150362f-6d5e-48fb-b887-0e24792ef2b7_rw_1200.jpg?h=a9e36f11468295457c536c373cba5b3f)
![](https://cdn.myportfolio.com/2621f3b29d7f2c9b68f496564db970e9/3e8d5cdf-6c5c-418f-bdc6-19b7a66b1bff_rw_1200.jpg?h=e0b26161d87a889e58086dab4d56319e)
Insta Carosel
![](https://cdn.myportfolio.com/2621f3b29d7f2c9b68f496564db970e9/dbfbcdb1-4d76-464d-94ae-65a75e6b858f_rw_3840.jpg?h=bcafb41d27d45fa55a3374da57477392)
Example of an Email
![](https://cdn.myportfolio.com/2621f3b29d7f2c9b68f496564db970e9/15b72f4c-0f2c-44f2-9cbc-1b83b34e9091_rw_1920.jpg?h=cb8486aaa6da61c099d2588aafde8d75)
![](https://cdn.myportfolio.com/2621f3b29d7f2c9b68f496564db970e9/f37c71e6-57cd-4bf8-ab72-5a9f26de9c33_rw_1200.png?h=53938b3bcce3a12f3440008f643f3433)
I was also able to reskin the lobby at Nike SB WHQ.
![](https://cdn.myportfolio.com/2621f3b29d7f2c9b68f496564db970e9/f387b4c0-e50d-41c9-938a-a40a3cd0225b_rw_1920.jpg?h=a25e4e9b13b47103628b498bd805e26f)