Color Rush
Nike NFL Collaboration to Promote
Thursday Night Football
Thursday Night Football
The Nike NFL Color Rush campaign was a high-up collaboration between these two juggernaut corporations to try and a.) get people actually interested in watching football on Thursday nights, and b.) show off some flash Nike football uniforms in the process. It took a full year of my life, resulting in 96 unique assets large enough to put on any billboard in downtown NY, countless loops of secondary motion graphics for digital billboards and pop-ups, and endless opportunities for leadership to use these assets over and over again in new and exciting ways,
That being said, it was a great project to work on as we got to take over subways in NY, go on multiple photoshoots with players from every NFL team in LA, and make a big weird glow-in-the-dark fence for the Packers.
Dave Frank / Design Director North America Brand Design
Maria Cortiñas / Lead Designer
Rory Brown / Second Designer
Benjamin Lennox / Photographer
Upper Studio / Retouch and Treatment
We were tasked to also provide a hero asset that showed unique emotion for each player. This process depended heavily on athlete personality.
Website Digital refresher, we created these comps for every month's matchups.
Instagram reveal strategy below.
Print Collateral and Seeding Kits
Out Of Home executions: NY Subway takeover and downtown motion billboards.
Retail Application & Build Outs
Dave Frank / Design Director North America Brand Design
Maria Cortiñas / Lead Designer
Rory Brown / Second Designer
Benjamin Lennox / Photographer
Upper Studio / Retouch and Treatment