Nike NFL Collaboration to Promote Thursday Night Football
The Nike NFL Color Rush campaign was a high-up collaboration between these two juggernaut corporations to try and a.) get people actually interested in watching football on Thursday nights, and b.) show off some flash Nike football uniforms in the process. It took a full year of my life, resulting in 96 unique assets large enough to put on any billboard in downtown NY, countless loops of secondary motion graphics for digital billboards and pop-ups, and endless opportunities for leadership to use these assets over and over again in new and exciting ways,
That being said, it was a great project to work on as we got to take over subways in NY, go on multiple photoshoots with players from every NFL team in LA, and make a big weird glow-in-the-dark fence for the Packers.