The first project I was involved in with the Nike Skateboard team was dialing in the branding for a skate park partnership in Tokyo Japan called Dojo. The idea of the indoor park was providing a place for Japanese youth to skate and congregate while trying out the latest SB gear in a clean and innovative environment.
The design direction was to make the mark simple, youthful and approachable in the style of Japanese Hanko stamp making. A character emerged in the typography that the design team really liked, so this is an example of exploration to achieve the final mark.
Process : Logo exploration
Finalizing..
Hershel Baltrotsky / Art Director
Rory Brown / Designer