Nike SB
Dojo Skate Park Branding
My initial project with the Nike Skateboard team centered on refining the branding for a skate park collaboration in Tokyo, Japan, named Dojo. The indoor park aimed to offer Japanese youth a clean and innovative space to skate and socialize while testing out the latest SB gear. We pursued a design direction that emphasized simplicity, youthfulness, and approachability, drawing inspiration from the Japanese Hanko stamp-making style. Through exploration, a distinct character emerged in the typography, ultimately shaping the final mark.
Art Direction | Hershel Baltrotsky
Design | Rory Brown
Process : Logo exploration
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This is where they wanted to explore the mark in a Hanko style which is a traditional Japanese stamp technique, but with a modern Nike SB take.
![](https://cdn.myportfolio.com/2621f3b29d7f2c9b68f496564db970e9/cfda8d9d-1f3a-4c82-9e12-0e08bf1bdc1d_rw_600.png?h=f8c0b35929ede840be04887f67b6b7c9)
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Comps in the process
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Finished badge uesd in the skate park.
![And final logo used in the skate park in Japan](https://cdn.myportfolio.com/2621f3b29d7f2c9b68f496564db970e9/8939e5f0-5fd2-4e77-82e2-ac8602415bac_rw_1920.png?h=51276d3f722ac47ae7049596b2dbe61d)