Nike Sideline Collection
Branding and event launch
This was a fun project that started out with a budget of making a full commercial to play at half time in a Dallas football game to a photoshoot using some hyper local talent and a party in Dallas. I learned a lot about scope of work and realistic expectations, not only from myself, but from leadership as well. I partnered with the Texas territory team to pull this one off and concepted everything from original branding to photo shoot art direction.
Photo shoot: this was a fun concept of having Dallas skylines projected behind the models in the apparel
And the fun part : hype video of the release party